Kährs design manager Petra Lundblad is, as always, looking ahead, collecting impressions and analyzing movements in the way the society and the design community use colour and form to create a desired emotion. She has captured the essence of the macro-trends she believes will influence our interior design choices in the coming year, and concluded them into four different trend directions.

In the world of design we are always on the look out for the next big thing, it is a search to find and understand customer needs and their solutions, with increasing emphasis on how we can be clever and use our planet’s resources in the most efficient way.

How we decorate our homes in 2024 will continue to be based upon color and the feeling of comfort where our homes will be our safe havens. We want to express ourselves and be true to our values, we seek materials and designs that endure, that speak to us on a deeper level, and that minimize our impact on the planet.

We find beauty in the raw and the unpolished, balanced by the darkness that will create a cozy atmosphere whilst the tranquil nudes will create calm. Apricot and pastels will bring joy and dreamlike interiors.  Earthy tones like green and brown will take you back to nature and a return to what feels familiar and genuine.

The macro trends 2024:

Awareness

The trend or direction that we call ‘Awareness’ was also spotted last time we reflected over the macro trends. The reason behind this is that we believe Awareness is not really a trend, it’s a choice; a way of living. Responsibility, and the wellbeing of people and our planet are considered when selecting materials and products.

Oak Vapor, Earl Grey Wide, Aware Kappadokien 

“This shift in consumer awareness has given rise to a new design philosophy, one which places honest and timeless materials at the forefront of our decisions. Gone are the days when ‘fast and cheap’ were the primary criteria. Instead, we seek materials and designs that endure, that speak to us on a deeper level, and that minimize our impact on the planet.”

Awareness is represented by timeless neutral tones offering a sophisticated and calming impression. These neutral palettes are often inspired by organic materials, further strengthening the connection to nature and sustainability.

Utopia

In a time of uncertainty and rapid change, we all look for a place where we can find peace and tranquility, a ‘utopia’ where hope and optimism prevail. Water, which has always been a symbol of life and purity, emerges as the ultimate sanctuary, a sacred refuge where we can be our true selves.

Ash Ceriale, Zero Sheet 5753 Aquamarine, Oak Urban Brown Plank, Oak Brownie

“With a hopeful and positive mindset, we face the future, not as an alien and daunting place, but as a familiar setting, offering both calmness and potential. This calmness of Utopia serves as a bridge between the past and the future, a retro future where old ideas blend with new possibilities.”

Utopia is defined by wanting to show who we are, by using color and playfully undulating shapes in the design expression. The floors are allowed to take up space and be expressive - preferably combined with interior elements of nostalgic pastels, with Apricot as the star in the colour-palette.

Escapism

In a world of constant change, we all seek various ways to escape the stresses of reality. Escapism becomes more than just a mental diversion; it becomes an art form, reflected in mysteries that invite us to contemplate and to explore technologies that open up new worlds.

Oak Nouveau Tawny, Oak Ulf, Oak Pearl Grey Plank

“Besides the elements of mystery and technology, Escapism is about colours that provide a sense of comfort, as well as luxurious materials that make us dream.”

The floors inspired by Escapism are dark and expressive, aiming to create comfortable spaces with tactile materials and designs focused on rounded shapes. The color scheme is dark and dramatic, and we find beauty in more rustic raw materials.

Reflect

In a world that's constantly rushing forward, it's important to stop and reflect. Air, the element that's always around us but seldom seen, becomes a symbol and a reminder to breathe and find balance in life.

Oak Frozen Hazelnut Plank, Oak Nouveau Greige, Oak Seed, LT Click Coconino

“Inspired by nature and its plant-based wonders, we seek a lifestyle as balanced as the ecosystem we come from. ‘Reflect’ is not just about physical well-being, but also about a mental attitude and a return to what feels familiar and genuine.”

The ‘Reflect’ trend is about turning to nature and using natural raw materials as a powerful source of inspiration, a way to remember and appreciate the simple things in life, where materials and craftmanship is brought to the forefront of our minds.

For people identifying with Reflect, floors don't just occupy space but narrate stories, and the interior and flooring colors include raw earthy tones, complemented with green and clay tones and textures.