Creating with our hearts
Get to know more about Kährs designer Petra and her vision of the design journey
To me, the heart will always be involved in the creation process when at its best. When I manage to capture that specific emotion and turn it into a flooring idea, it is the essence of what creating with the heart means to me, and what I am really passionate about. It is my true wish that the product I have designed will carry some of that emotion into the room, into the home and speak to the people who live there.
“A new floor does not just occupy a space, it also narrates a story, a story that will be shaped through the different steps of life…. "
To me, design is an open-minded and curious journey that can start off from just about anything – just as long as I stay open to my senses.
My absolute favorite spot to kick-start the creative process is at “Torpet” my cottage getaway in the countryside. Right there in nature I am provided with impressions of color, materials, textures just outside my door. Of course, I visit exhibitions and find inspiration through a more interactive scene as well, but it is in the tranquility of this space I find the peace and focus to take it all in, to reflect, make my own conclusions and feed my creativity.
I spend hours in my workshop gathering ideas and inspiration used in my mood boards and experiments with colors, textures and formats to start off the first stage of an idea.
When my idea is accepted and my colleagues in sales and product believe that it will meet the specified need in the market, then the transformation into viable products begin. A scale-up of the rough idea into technical properties, programming of production equipment and recipes for the surface treatments and calibrating for the right nuances.
Kährs professionals in all areas of the product development and production processes take over and use their skills to make sure the final product reflects that basic idea I started out with!
