Kährs has partnered with two Scandinavian Influencers @Homebynicky and @LouiseHjorthDesign. The partnership involves being brand ambassador for different marketing objectives.
Influencer Marketing is a hybrid of old and new marketing theories. It takes the idea of celebrity endorsement and places it into modern-day content-driven marketing campaigns on social media. It is important to realize that it is the influencers who have built a keen and enthusiastic audience, hence the followers value the opinions of the influencers.
“This impact is resulting in an increase in spending, with 71% of marketers planning to increase their budgets in the next 12 months, with the majority preferring to work with micro-influencers.” – Digital Marketing Institute
Working with well-targeted Influencers, positions Kährs as a designer brand in the forefront of digital marketing. Both @LouiseHjorthDesign and @HomeByNicky have audiences with interest in interior design and renovation. This supports Kährs in changing the perception within the consumer mind, of flooring as just a renovation product, to vital for interior design in all applications. As cherry on top, @LouiseHjorthDesign has a broad audience of architects and designers in Stockholm and she won “Trendsetter of The Year” 2020 – making her credibility in this field very high.
Influencer Marketing has been a way of strengthening our brand and its positioning, as well as increasing brand awareness for important target groups. Through the collaborations we have reached over 500 000 impressions and 6000 engagements, in addition to receiving trustworthy reference cases that will be shown on their own channels and on our website for a long period of time. It is a win-win situation.